Capstone Consuting Inc.

Your marketing plan is your company’s connection to your customer base. It’s what determines how effectively you place your company before potential customers. Accordingly, your marketing plan should be as unique to your organization as a fingerprint.

Capstone’s approach to developing your sales and marketing strategy is consultative. Our marketing consultants invest the time up front to understand your business and its mission, culture, strategic drivers, core competencies, and organizational dynamics, including the personalities, working styles, values, and agendas of your customers. We reach out to who your customers to really understand their needs. It is our job to understand exactly what they want from you. Is it improved support, more personalized service, a more unique product design? We have worked with many companies to help them reinvent their brands, products and services.

Where do you think you want your company to go, and how do you want to get there? Capstone takes the time to understand all aspects of your customer base, and then we develop an array of marketing strategies that are optimized to the unique situation for your business. We can help you market your goods and services to other businesses or to the retail market.

The growing power of the Internet is one of the most important trends of our time. If you’ve been thinking about taking your business to the Internet, Capstone can also help you develop an effective e-commerce strategy. We can help you understand the new rules of sales and marketing and the potential your business might have to increasing its sales and revenue by taking advantage of the power of the Internet today.

As we all know, the Internet has developed into the fastest and most dynamic form of media, and it's here to stay. Capstone Consulting Group can assist you with solutions to make it easier to market your business on the Internet. We put the marketing power of the Internet in reach of anyone, because we can work with you every step of your way onto the Internet. From registering your domain name, to designing and hosting your web site, to doing the search engine optimization and marketing, our professionals will work closely with you to make your next e-commerce move the easy experience it should be. We will make sure that your experience is a pleasurable one and that you get what you want....and then some!

Are you interested in selling your products and services over the Internet? The Internet makes business 2 business transactions faster and easier. We can show you many ways to market your site, generate leads, close sales, set up appointments and more. The web site can be a most useful tool and our experience can show you how. We also provide Google advertising consultation and marketing advice. We will provide you with the technology insight to aid and assist you in your e-commerce marketing efforts.

Let Capstone Consulting work with you every step of the way to get you on the Internet, whether your business exists already, or you are starting from scratch. Whether you are selling a product or a service, or running a membership site, we can help set you up from A to Z, providing all the tools needed to run a successful online business.

For as little as a $1,000 investment we can begin to help you get your E-Commerce business online.

Do you think that building a web site and having the site hosted is all it takes to be on the net? This isn't true and we'll explain why.

Of course, having a domain and a web site equates to "being on the net", but the question is: Does this suffice? Well, if your goal is just to have a presence on the Internet, it will. On the other hand, if you are planning to run a commercial web site, where you want to be able to promote and sell your product or service, then you need a different approach to this challenge. You will want your web site to have an eye-catching design, straight-forward navigation with no "dead end links" and more importantly, to be unique and set you apart from the competition. In addition, you will want the latest in shopping cart technology and back-end user interface for you to manage your online business with. Last but not least, you will want a web site design that is "friendly" with the latest search engine rules. Web site marketing and search engine optimization are going to be an ever more important part of the challenge and the solution in today's Internet.

We have two ways to approach this issue: both are a low risk solution, based on our years of experience in developing web sites for customers that really work.

Creative Freedom - This is the way many of our customers chose in the process of developing a web site. You will need to give us a clear set of specs on what you want your site to do (e.g. sales, catalog, personal page, etc.) and we will create a layout and a marketing plan for your site. We will provide you with several look and feels, so that you will have choices and can even mix and match design elements that you find pleasing. By letting us put our experience to work, you are benefiting from years and years of learning and applying the latest in web technology.

Exact Specification - Some of our clients prefer to tell us the way their site should look and feel, including details for example, like the typeface used and the color scheme. This may be the case when you already have a corporate image.

In either case, we we will be able to help solve the e-commerce puzzle and give you a finished product that you and we can be proud of.

For more information about our services, contact Mark@capstoneconsulting.com

We are located in the Printers Row District of Central Chicago

723 South Dearborn Street,
Chicago, IL 60605
Tel: (312) 753-5701

e-mail: Lori@capstoneconsulting.com